Top Cable Sports Originals + Bears/Commanders TNF for Thursday, October 5, 2023

Amazon's streak of double-digit gains vs last season continues

The Chicago Bears vs. the Washington Commanders on Amazon Prime Video’s Thursday Night Football averaged 11.7 million viewers. That’s up 21% versus last year’s Colts/Broncos matchup that averaged 9.7 million viewers.

The11.7 million viewers number includes viewing via local broadcast TV affiliates in the teams’s local markets.

You may have read that Nielsen would be incorporating some of Amazon’s first-party data into the Nielsen numbers this year, but for now that’s on hold and measurement-wise, it’s an apples to apples comparison to last year.

Nielsen data sorted by adults 18-49 rating: