Top Cable Sports Originals + Lions/Packers TNF for Thursday, September 28, 2023

Amazon continues its streak of double-digit gains versus the first season of TNF.

The Detroit Lions vs. the Green Bay Packers on Amazon Prime Video’s Thursday Night Football averaged 13.478 million viewers. That’s up 15% versus last year’s Dolphins/Bengals matchup that averaged 11.72 million viewers.

The 13.478 million viewers number includes viewing via local broadcast TV affiliates in the teams’s local markets.

You may have read that Nielsen would be incorporating some of Amazon’s first-party data into the Nielsen numbers this year, but for now that’s on hold and measurement-wise, it’s an apples to apples comparison to last year.

Nielsen data ranked/sorted by adults 18-49 rating: