Top Cable Sports Originals + Giants/49ers for Thursday, September 21, 2023

Giants/49ers averaged 13.922 million viewers, up 26% over last year's Browns/Steelers matchup.

The New York Giants vs. the San Francisco 49ers, the second week of Amazon Prime Video’s Thursday Night Football schedule averaged 13.922 million viewers. That’s up 26% versus last year’s Steelers/Browns matchup that averaged 11.03 million viewers.

The 13.922 million includes viewing via local broadcast TV affiliates in the New York (854,000) and San Francisco (590,000) that combined for 1.444 million viewers.

You may have read that Nielsen would be incorporating some of Amazon’s first-party data into the Nielsen numbers this year, but for now that’s on hold and measurement-wise, it’s an apples to apples comparison to last year.

Nielsen data ranked/sorted by adults 18-49 rating: