Top Cable Sports Originals + Buccaneers/Bills TNF for Thursday, October 26, 2023

The Tampa Bay Buccaneers vs. the Buffalo Bills on Amazon Prime Video’s Thursday Night Football averaged 11.22 million viewers. That’s up 12 percent versus last year’s Ravens/Buccaneers matchup that averaged 10.01 million viewers, extending Amazon’s season-long streak of double-digit gains versus last season.

The 11.22 million viewers number includes viewing via local broadcast TV affiliates in the teams’s local markets.

You may have read that Nielsen would be incorporating some of Amazon’s first-party data into the Nielsen numbers this year, but for now that’s on hold and measurement-wise, it’s an apples to apples comparison to last year.

Nielsen data sorted by adults 18-49 rating: